![]() If you’re optimizing by views only or some other standard application, that’s fine, but all you’re saying is that someone didn’t skip. But what separates us is that we’re optimizing interactive video by user engagement. We look at views, time spent, scene saves, clicks, shares, interactions, swipes and many other things like that. People aren’t just clicking and exploring these videos, they’re buying from them. ![]() They had to call us up to ask if we could quickly change the link to a general landing page rather than the specific product page for the jacket. During the holidays last year, we ran a campaign with a big retailer that ended up selling out of the product they were promoting in the video, which was a leather jacket. We’re set to release a SaaS platform sometime in 2021 that lets clients log in and do it for themselves.ĭo people actually buy things from interactive videos? We’ve done integrations with large publishers so that they can sell the capability of interactive video across their platforms, and then once they do we take it from here. But we also provide what we call managed SaaS. When we work with brands and agencies directly, we get the IO and our in-house team buys the media programmatically. We also did something neat for a studio that wanted a specific sound to play every time someone would mouse over items in their video that were related to a movie they were promoting. We integrated a map into a video for a local food delivery company that you could click on to choose a store and place orders in real time. You can also add in video overlays, like add to cart, form fill, links or descriptions. The videos are made to be programmatically distributed, and they’re player agnostic. On top of that, we have a bunch of different features and capabilities, including tracking, multiline tag creation and integrations with the likes of Moat and Integral Ad Science. For a 30-second ad, this whole process only takes a few minutes. There could be 50 different objects within a single image in a video and each one can be uniquely identified. We ingest a video and then use AI and machine learning to dynamically recognize the objects in the video and precisely trace the shape of each object to its pixel edge. The platform is a lot like a video-editing dashboard. The 9-year-old takes Zoom classes on his laptop while I’m doing Zoom calls with clients. Today, KERV has 35 employees, a roster of brand clients – including eBay, Troy-Bilt, Callaway and Carhartt – and closed an $11 million round of venture capital in April 2019. ![]()
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